Ideas that transform marketplaces

Perspectives

This section is an editorial of some of the questions we’re asking ourselves at the moment. Based on our new projects, our research, travels and encounters, we’ll present brief perspectives on the dilemmas we’re confronting in our work.

The Greening of the Collective Mind

Most of us living in the Western hemisphere have contributed to the increased emissions of CO2 over the past decades, but whether we will be equally engaged in decreasing CO2 emissions remains to be seen. Our ability to successfully ad-dress the climate crisis will be determined by whether or not private consumers will start choosing environmentally friendly...

Setting your innovation agenda

A majority of successful innovations the recent 10 years have been a result of a tremendous team effort bringing both R&D, design and marketing perspectives together. If team effort is the key that can unlock effective innovation why are so few companies using it? Why are marketing and R&D still working like two different cultures? This article argues that executives need to set...

Good Console, Bad Console

The phenomenal success of the Wii has been credited to its ability to appeal to a new gaming audience – the casual gamer. For the gaming industry to repeat this success, it is critical to develop an understanding far deeper than the obvious appeal of physical interaction. Insight from our studies of one segment of ‘casual gamers,’ families with 5-9 year-old kids...

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